Principles of Persuasion Workshop

Proven Science for Business Success




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Learn The Six Universal Principles of Social Influence From Cialdini Certified Trainer Dr. Christopher Phelps

View Dr. Phelp’s Bio

Reciprocity

How the Reciprocity principle can increase referrals

Liking

How can Liking improve the customer experience

Consensus

What does science say about Consensus that increases compliance

Commitment

What does the research say about Commitment to significantly decrease expensive no-shows

Authority

How can the Authority principle increase patient acceptance

Scarcity

How to leverage existing Scarcity to increase new patients

See What Others Are Saying

"Thank you for a fantastic seminar. I learned a tremendous amount of extremely helpful information this weekend. If I could take it all over again next weekend, I would. I enjoyed every minute of it and found it to be very valuable. I look forward to staying involved via social media and in any other way I can."

- Danielle Liotta, Tischler & Patch Dental and Tischler Implant Dentistry


"I was very grateful to find out about this workshop. I've heard great things about the book INFLUENCE so I listened to the audiobook. Honestly, I struggled to figure out how to apply the principles to my dental practice. This course has really helped me to see many possibilities & opportunities when interacting with patients to gain trust & case acceptance. Thank you!"

- Lisa Curry DMD, Curry Dental Center


"I wanted to let you know we celebrated another Patient Appreciation Day recently. The event was well attended and grew a great deal from last year. Patients were very appreciative and it was an overall success. We were able to book a 14 unit veneer cosmetic case at the event as well. We as a team must continue to implement your recommendations. Thank you for your continued help and support with everything."

- Dr Mark Windsor, Canada


"The knowledge and applications in "real world" situations is fantastic!! I can understand things that I never could fathom before & was dumbfounded as to WHY people did certain things. Now, I can see how these principles can change anyones stance - maybe not 100% of the time - but frequently enough, that it will have a major impact upon your life, and theirs!!"

- George A. Bare Jr. DMD PLLC, Restorative Dental


"POP is a fantastic workshop that every team should attend together. There are lots of great take-aways that can be implemented immediately."

- Jennifer Racanelli, Stunning Smiles of Las Vegas


"As a practicing dentist and bussiness owner, the POP workshop is a business improvement "gold mine." The material is something that will be at the top of my mind as I continue to look for ways to add value to my clients & get better at what we do."

- Dr. Richard Racanelli, Stunning Smiles of Las Vegas


"Dr. Phelps is a fantastic speaker! I really enjoyed his POP workshop and was able to implement 2-3 things right away in the practice. I highly recommend this workshop for dentists and their entire staff. I am looking forward to attending his marketing workshop next."

- Jennifer R., Director of Marketing & Operations


"The very first patient we asked this morning, we completed veneers on 6-11, and then she returned for me to crown #4-5 because the old alloy looked ugly and she wanted her smile improved. She's a walking smile now and keeps telling us how much she loves her smile . . . and us. So - I took this as a "thank you" for my new smile, and asked for two things (actually more): we got her recall scheduled, and she's signing release, getting photo taken, writing testimony AND wants to join our DSP because she'll be retiring soon and will lose her dental benefits!! Wow! I told my wife we usually trip over things and break something in the process, but this time we "tripped over" Dr. Phelps through GEMS, and are about "break" records!!!"

- Dr. B (Tony)


"Just attended a weekend training with Dr. Chris Phelps on the Cialdini principles and how they apply to not just dentistry, but in everyday life. I can sum it up in two words - 'simply amazing!!' And to be really brief, I'll share three more words of wisdom - 'take the class!' I'm taking it again, and bringing my entire team! Thank God our paths crossed!!"

- Dr. George Bare (Tony)


"Amazing information you can’t find anywhere else. Totally applicable & ethical!"

- David Sherberg, Bayway Dental


"This course opened my eyes to an entire world that already existed in my practice and gave me the tools to tap into it."

- Blake Julian DDS, Signature Smiles LLC


"While these principles seem simple and intuitive, they are so powerful. People are complex and getting them to get the help they desperately need can be challenging. I am excited to implement these principles so I can help more of my patients achieve better oral health."

- Gabe Adorjan DMD, Mordern American Dentistry


"The POP workshop was definitely worth the time. I learned "the power of words" when speaking to patients that benefits our office and the patient. This course teaches you to get your patient to say yes utilizing tools you already possess that would help any business."

- Erin, Kori and Everhart Advanced Dentistry


"I feel that what I've learned just in the first day will change so many aspects of how I deal with patients and will be pivotal to my personal and professional growth. I never realized how much power small things can have and how much positive change can be almost effortlessly put into motion."

- Gayle Joyce RDH, Kori and Everhart Advanced Dentistry


"This workshop covers things that affect my business that no one else is talking about. This makes sense and seems easy to digest and incorporate. My whole team was very attentive throughout both days!"

- Mamta Kori, Kori and Everhart Advanced Dentistry


“It’s easy for me to recommend Dr. Chris Phelps highly as a Principles of Persuasion Workshop presenter because I am confident that participants in his workshops will do the same. That is so not just because of his engaging presentational style but also because of a truly impressive ability to link workshop material to specific actions steps that improve participants’ bottom lines.”

- Dr. Robert Cialdini

Hi Chris, Wanted to follow up to the great course that you had down in Charlotte. I learned a great many things and I decided to take your advice on bonuses with my team.Previously I had run a system whereby I would set a daily goal for collections. Any money over that for each quarter would be multiplied by 10 per cent and then equally divided amongst team. Overall it had worked ok but then it hit a plateau and it became a sense of entitlement amongst everyone.When I spoke to Chris at the course he gave me some sound advice about reciprocity and how giving first is a better more sound way to do things compared to a "you do this and I will give you that" approach. It made sense to me.

I went out on a whim a couple weeks back at our monthly meeting and thanked the team each for helping us get to this point of success in our office. I then informed them that I was giving them each a 200$ bonus for all of their hard work and dedication in the past. They were quite impressed. In the next breath I explained how we can continue to achieve even more and make for a more relaxed environment if we continued to work as a team. We brainstormed ways to improve and came up with a list of 18 things we can all do to improve the office.We then agreed to setting a goal of increasing daily collections by 8 per cent. We wrote it down and we all signed it right there.

The results over the past two weeks have been great. If we continue this way for the last part of March we will have our best March ever.All because that little lesson that Chris taught me/us about front loading with abundance and giving first/reciprocation (amongst many other great tidbits of dental knowledge!) Thanks Chris!

- Dr. Mark L. Ontario Canada


"I believe the workshop will help me become more influential at work as well as be able to develop new marketing strategies and use the Principles while presenting treatment plans to my patients. "

- Dr. Mark M, Chicago Illinois


"What I found most valuable about this course was that it's full of scientific, proven ways to get more of our patients to say yes."

- Dr. Nairi K. Los Angeles California


"What I found most valuable about this course is that we can all learn to be persuasive".

- Shelley D, Patient Care/Financial Coordinator.


"This course gave me so many positive takeaways I can use in my sales career. The workshop is ideal for any dentist or physician that wants to grow their practice. Getting patients to say yes is key in any practice!"

- Sandra B. Dental Sales Rep


"I'm a raving fan! The way Dr Chris Phelps applies the Principles of Persuasion to the practice of dentistry is nothing short of fantastic! His unique combination of likeability and humbleness are gifts that make him shine as a master of influence. This course is a requirement for every dentist and team member! Dr Phelps has exposed the secrets to getting your patients to say yes and yes and yes! Run, don't walk, for this valuable experience"

- Linda Lakin, RDH, VP of AADPA owner of Linda Lakin Consulting
Dental Consultant and Speaker


I recently attended Dr. Chris Phelps’s workshop entitled “Principles of Persuasion” in Charlotte, NC. He introduces you to six principles of ethical persuasion by Robert Cialdini: reciprocity, scarcity, liking, authority, consensus, and consistency.

Dr. Phelps is an excellent speaker with a very good grasp of the six principles. He is articulate, easy to understand and entertaining. He really shines when he discusses and shows examples of how he has implemented the principles in his own (very successful) dental practices.

Each section of the workshop was filled with interesting illustrations and group activities that helped you see how each principle could be applied in an ethical manner. All the workshop materials were included in a nice binder, which was handed out. By the end of the workshop, I quickly realized that these are six important principles that I must master, in order to bring my practice goals to the next level.

I highly recommend this workshop to all professionals. It does not matter if you are a dentist, hygienist, office manager, or dental assistant. The principles in this workshop, once applied, will make it easier for you to accomplish your daily objectives.

Overall, I obviously loved the workshop and it has been by far the best nonclinical CE I have taken. It was great but it has been a combination of things that have made my opinion so strong in favor of Principles of Persuasion workshop. I can't imagine doing a startup without the information from this workshop. And on a side note, Dr. Phelps has been one of the most available and helpful people I have come across. This was prior to me attending any workshop as well.

My advice is to attend this workshop sooner rather than later (take your whole team). You will be quite glad you did.

- Dr. Angel


I recently attended Dr. Chris Phelps’s workshop entitled “Principles of Persuasion” in Charlotte, NC. He introduces you to six principles of ethical persuasion by Robert Cialdini: reciprocity, scarcity, liking, authority, consensus, and consistency.

Dr. Phelps is an excellent speaker with a very good grasp of the six principles. He is articulate, easy to understand and entertaining. He really shines when he discusses and shows examples of how he has implemented the principles in his own (very successful) dental practices.

Each section of the workshop was filled with interesting illustrations and group activities that helped you see how each principle could be applied in an ethical manner. All the workshop materials were included in a nice binder, which was handed out. By the end of the workshop, I quickly realized that these are six important principles that I must master, in order to bring my practice goals to the next level.

I highly recommend this workshop to all professionals. It does not matter if you are a dentist, hygienist, office manager, or dental assistant. The principles in this workshop, once applied, will make it easier for you to accomplish your daily objectives.

Overall, I obviously loved the workshop and it has been by far the best nonclinical CE I have taken. It was great but it has been a combination of things that have made my opinion so strong in favor of Principles of Persuasion workshop. I can't imagine doing a startup without the information from this workshop. And on a side note, Dr. Phelps has been one of the most available and helpful people I have come across. This was prior to me attending any workshop as well.

My advice is to attend this workshop sooner rather than later (take your whole team). You will be quite glad you did.

- Cassandre Joseph


Dr. Phelps and team including Mr. Yagey were par excellence for me. In this era of CE courses in dentistry being sold to dentists solely for income of the presenter and the dentist going home with no useful data, it was humbling to come across Dr. Phelps playing it right with a large heart. These dentists are the true leaders of the profession, they choose to give to the profession even if they are not getting a whole lot back.

- Dr. Maulik, Pinehurst, Tx


3 weeks ago my staff and I finished the 2-day 16 hour Principles of Persuasion workshop. Here are some qualitative results since then. No one has left our office without scheduling an appointment with us. No one. Case acceptance is notable increased thanks to the price stairs technique. A/R is dramatically higher the past 2 weeks. The course has paid for itself already. Well done, Chris. I'm glad you got to present to a large awesome group who will also benefit from your wisdom.

- Dr. Peter Bowman, Walpole New Hampshire


I had the opportunity to speak with Dr. Phelps...he’s as good as advertised. The information he shared with me was original, insightful and just plain smart. No gimmicks, no shady sales, no pressure techniques to trick the patient...instead, he uses to power of choice (as described above) and reciprocity to create the environment for favorable responses and communication. Go to the course, I plan to do so at some point for sure!

- Dr. Luke D, Overland Park KS


Great info- great course - Awesome team.

- Melinda H, MBA - Practice Management Consultant


I just wanted to let you know that Steve and I totally enjoyed the POP workshop. It was one of the more useful C.E.'’s we’ve been to in a long time (and we are C.E. Junkies!)

- Lisa Weber, RDH “The $600K RDH”


Dr Chris Phelps has been a wonderful mentor and colleague throughout my 5 year experience in private practice dentistry. His willingness to share his vast wealth of knowledge and expertise sets him apart as one of the finest dental practitioners I’ve ever met or worked with. As I’ve found in my own experience, there is no better way to fully understand a subject than to teach it to someone else. This leaves Dr Phelps with “a whole lot” of understanding because he has taught me so much on aspects of dentistry ranging from dental implants to practice management to dental technology and materials. So the natural choice when I personally had a dental need was a colleague of excellence in my own field, Dr Chris Phelps. I continue to recommend Dr Phelps to new dentists who could learn from him and to any of my patients who are moving to the Charlotte area.

- Jonathan Lowry, DDS

Over 97% of the doctors and team members who attended our workshop said they would refer a friend or colleague to the workshop, the rest said they ABSOLUTELY would!




POP Workshop - Charlotte, North Carolina

When: February 24th and 25th

Where: Charlotte, North Carolina

Venue Location: 13139 Ballantyne Corporate Pl, Charlotte, NC 28277


See The Event Flyer


POP Workshop - Charlotte, North Carolina

When: June 2nd and 3rd

Where: Charlotte, North Carolina

Venue Location: 13139 Ballantyne Corporate Pl, Charlotte, NC 28277


See The Event Flyer


POP Workshop - Charlotte, North Carolina

When: November 10th and 11th

Where: Charlotte, North Carolina


See The Event Flyer

Cancellations received 14 days or more before the event will be eligible for a full refund of their registration fees.

Cancellations received within 7-14 days of the event will be eligible for a refund of 50% of their registration fees or will be able to use the credit to attend another course if able.

Cancellations received within 48 hours of the event will not be eligible for a refund of their registration fees, but may use the credit to attend another course if able.




The Phelps Institute is designated as an Approved PACE Program Provider by the Academy of General Dentistry.  The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit.  Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement.   The current term of approval extends from 11/1/2016 to 10/31/2018. Provider ID# 366163



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