Principles of Persuasion Workshop

Proven Science for Business Success

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Come see what hundreds of offices have already discovered!

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Non-Dental Businesses Impacted by GuideThemToYes

Learn The Six Universal Principles of Social Influence From Cialdini Certified Trainer Dr. Christopher Phelps

View Dr. Phelp’s Bio


How the Reciprocity principle can increase referrals


How can Liking improve the customer experience


What does science say about Consensus that increases compliance


What does the research say about Commitment to significantly decrease expensive no-shows


How can the Authority principle increase patient acceptance


How to leverage existing Scarcity to increase new patients

Over 97% of the doctors and team members who attended our workshop said they would refer a friend or colleague to the workshop, the rest said they ABSOLUTELY would!

POP Workshop - Charlotte, NC

When: June 21st - 22nd

Where: Charlotte, NC

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Cancellations received 14 days or more before the event will be eligible for a full refund of their registration fees.

Cancellations received within 7-14 days of the event will be eligible for a refund of 50% of their registration fees or will be able to use the credit to attend another course if able.

Cancellations received within 48 hours of the event will not be eligible for a refund of their registration fees, but may use the credit to attend another course if able.

The Phelps Institute is designated as an Approved PACE Program Provider by the Academy of General Dentistry.  The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit.  Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement.   The current term of approval extends from 11/1/2016 to 10/31/2018. Provider ID# 366163

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